Mr. OU Phannarith is a Research Fellow at the Centre for Inclusive Digital Economy (CIDE) of Asian Vision Institute (AVI) and Assistant Professor at the Build Bright University of Cambodia.
Introduction
The COVID-19 pandemic has brought about many unexpected challenges for businesses in Cambodia. We usually say that we need to unite in order to overcome a challenge, but this time, we need to isolate in order to survive. Besides the social and economic impacts, COVID-19 has created a new environment for Micro, Small, and Medium Enterprises (MSMEs) in Cambodia to do business during the crisis, as we know, via the Internet. Internet connectivity in the Kingdom has suddenly become overwhelming, as a primary source of communication for both the government and private sector. We must transform both our mindsets and work culture, in order to adapt during this current downturn and be economically sustainable and resilient in the long-term.
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